Samsung 77" OLED S90F 4K Vision AI Smart TV (2025)

XR65A95LU

QE75QN95DATXXU

OLED77C46LA.AEK

OLED77B46LA.AEK

OLED77G45LW.AEK

Infinite colours.
Definitive contrast.

Our flagship QD-OLED TV powered by Cognitive Processor XR™ brings out our widest colour and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-QD-OLED. Cinematic sound comes directly from the screen.

World wide colours
Our brightest and widest shades and hues, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR™

Contrast. Unsurpassed.
Pure blacks bring out extraordinary detail and depth. With Cognitive Processor XR™, the expressive power of QD-OLED is maximised.

Screen speaker,
sounds cinematic
As the story unfolds before your eyes, you’ll hear a sound track that precisely matches the action. Exactly like in the cinema.

Best seat. Anywhere. Anytime.
Just because your favourite seat is the sofa in the corner, why should that compromise your viewing? BRAVIA CAM™ recognises where you’re sitting and optimises settings accordingly

Game time. Be invincible.
Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.

See what makes this TV special

Incomparable colours. Phenomenally vibrant.
See fresh, bright colours and pure blacks. Our Cognitive Processor XR™ maximises the expressive power of QD-OLED, filling scenes with unprecedented realism.

Extending colour volume for our widest ever palette
Millions of individual, self-illuminating pixels. Billions of real-world colours. XR Triluminos Max™ delivers wide shades and hues, even in bright scenes.
More vivid colours and realistic textures at all brightness levels than conventional TV

Pure blacks. Absolute brightness. Supreme contrast.
Our brightest ever QD-OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.

Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Intelligent motion processing for smooth, fast-moving action
XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

Beautiful colours.
Any angle.
Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colours across all viewing angles.

Less glare. Less reflection. That's immersion.
Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.

Studio quality entertainment, just as the creator intended
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix in studio quality, automatically optimised
Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.

Optimising pictures for all your favourites
With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.

Sound from the screen, truly immersive
The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture.

Where there's action, there's sound
With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.

All your entertainment upscaled to 3D surround sound
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Clear Voice.
Precise dialogue.
Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

BRAVIA and Sony Audio, the dream team
Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

Control your Sony Audio effortlessly
With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. Easily control features such as sound field and volume using the TV remote, no need to switch to your audio remote.

What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you

Bring the cinematic experience home, enjoy movies included with BRAVIA™
Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Just use your voice to control your TV with help from Google
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google” to get started.

Control your smart home with help from Google
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

Connect with your Alexa
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.

Chromecast built-in™
Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.

Compatible with Apple AirPlay
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Ask Siri to control your TV with just your voice
With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

Sleek and simple.
Backlit remote.
Designed compact in aluminium, our premium remote is easy to use with simplified buttons and a backlight so you can see everything, even in the dark.

Never lose remotes
Simply press the button on the side of your TV. The remote will ring and flash so you can quickly locate it.

Easy to wipe,
always stays clean
Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Control all your devices with one smart remote
As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Stay tuned. Stay calm.
See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.

Proximity Alert
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

A handy way to control your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Video chat on a bigger screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™.

Camera covered,
privacy protected
One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM™ to close the camera cover. Attaching and detaching BRAVIA CAM™ is so easy.

Designed with Eco-friendly features1
BRAVIA™ combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.

Optimising brightness and power consumption
Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.

Auto Power Saving
With BRAVIA CAM™, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

All your eco in one place
The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Beautiful design. Made durable. With less virgin plastic.
Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimise virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What's more, our new packaging uses around 48% less plastic volume

Less packaging. Less CO2.
Our new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%

One Slate. Truly minimalist. Totally immersive.
Our minimalist One Slate design fuses screen and bezel into a single slate, minimising noise and maximising your viewing experience. The rear of the aluminium stand vanishes from view when seen from an angle.

Seamless Edge.
Almost no bezel.
Designed virtually frameless, this TV focuses your eyes on what's important - the picture.

Prestige 3-way stand, stylish and versatile
A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Clutter-free from every angle
The rear cover and cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, sides and back. Even the areas you can’t see are neat and tidy.

NQ4 AI Gen2 Processor
Our most intelligent 4K processor
Think of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution - for a truly exceptional 4K experience.

Quantum Matrix Technology
Our highest 4K density of Mini LEDs
Samsungs Neo QLED range uses Quantum Mini LEDs – lights that are 1/40th the size of conventional LEDs and approximately the size of a grain of sand. They are precisely controlled to create deep blacks, boosted brightness levels, and intense detail and contrast in every aspect of the picture.

Infinity One Design
Stunningly thin, considered from every angle
With a stunningly slim profile, this TV has been designed with a near bezel-less screen to look striking from every angle.

Smart TV powered by Tizen
Your favourite apps on the best-selling Samsung Smart TV
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV and NOW apps – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.

Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show, Narcos, and Mad Men. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

4K AI Upscaling
Watch in glorious 4K, even if it wasn't filmed that way^[1]
From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.

Neo Quantum HDR+
Spectacular detail and exceptional contrast
From gloomy shadows to sun-scorched scenes – see the previously hidden detail in every scene, exactly as youre meant to. Thanks to remarkable HDR brightness, watch in true-to-life quality with rich colour and remarkable contrast.

Ultra Viewing Angle with Anti-Reflection Screen
Minimise distracting glare
No need to close the curtains for the mid-day match. Samsung's technology absorbs reflections to reduce glare, so you're not distracted from the action on screen. Plus, with an Ultra Viewing Angle, you'll still enjoy a brilliant picture when you're not directly in front of the TV.

Real Depth Enhancer Pro
Adjusts the depth - just as you would see in real life
Real Depth Enhancer Pro detects areas where a person's eye would typically focus and precisely enhances the depth and foreground contrast. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.

Auto HDR Remastering
Transform SDR content into HDR-like picture quality
Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.

Expert Calibration
Brilliant colour, fine-tuned by the experts
Enjoy brilliantly mastered colour and truthful picture quality, that's already been calibrated by the experts. We bring you professional-grade colour calibration, without having to bring in the professionals.

Gaming Hub
Where gaming comes together. No console required^[2]
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place^[2] With no downloads, storage limits or console required, just turn on your TV and play.

Motion Xcelerator 144Hz
Experience ultra-smooth TV gaming with up to 4K 144Hz motion^[3]
Designed for next-gen consoles and PC Gaming^[3] , it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.

AI Auto Game Mode
Game settings automatically adjusted by AI
Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

FreeSync Premium Pro
HDR Gaming without screen tearing and stuttering
AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals^[4]. Watch your games come to life in spectacular colour and vivid detail.

Game Bar
Optimise your gaming experience
The advanced Game Bar^[5] lets you quickly optimise your gameplay—whether thats switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.

Dolby Atmos®
Cinematic sound reimagined with Dolby Atmos and your TV's 8 speakers
Dolby Atmos delivers a sound experience that you can feel all around you. It works with the TVs 8 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.

Object Tracking Sound+
8 dedicated speakers follow the action on-screen
An immersive TV surround sound experience that puts you in the heart of the action. 8 speakers built-in to the four sides of the TV make the sound follow the action on screen. Hear a car zoom along the screen, the crowd cheer all around you, or the dialogue come from where the character is standing.

AI Sound
Sound optimised for your room and content
Using AI and 20 neural networks, the TV optimises the sound for what youre watching and where youre watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content youre watching. You'll hear every detail.

Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony
Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.

Cinematic Q-Series Soundbar
3D surround sound for the ultimate cinematic experience

Ultra Slim Soundbar
Impossibly slim and packed with powerful sound

Essential B&C-Series Soundbar
Hear more than just TV sound

SmartThings
Control your smart home from your TV
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button^[6]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

SlimFit Cam In-Box
SlimFit Cam In-Box
Simply connect the SlimFit cam^[7] to your TV to workout on the big screen, or access other video-related apps^[8].

Multi View
See it all at once, on the big screen
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen^[9]. Handy if you want to keep an eye on the football score whilst watching a movie.

Samsung Daily+
Manage your daily activities
Samsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.

Samsung Knox Security
Your privacy. Secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring^[10]. It even protects all the Home IoT devices connected to your TV^[11]. It's your privacy, secured.

SolarCell One Remote
Control all your devices with one solar-powered remote
Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries^[12].

AI Energy Mode
Monitor and reduce your energy consumption^[13].
Save energy^[13] with AI Energy Mode and SmartThings^[14]. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room^[15] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.

Relumino mode
Entertainment made accessible
Relumino Mode improves the clarity of images by outlining objects, boosting the contrast and adjusting the colour, making the content clearer and easier to enjoy for people with low vision.

LG SELF-LIT OLED evo technology
LG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume and the sharpest pixel-perfect details, creating the ultimate viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons, nail-biting championship games and intense gaming sessions.

Advanced OLED processor for optimised pictures and sound
LG OLED C4 features the latest α9 AI Processor: the brain of the TV. This advanced processor is made for OLED, intuitively ensures premium picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.

Smart webOS Platform
LG OLED C4 features webOS, LG's smart platform which hosts a huge variety of the best streaming services – including Freeview Play, NOW, Netflix, Prime Video, Disney+ and much more - while making browsing and searching for what to watch completely hassle-free. If you want to enjoy content mirrored from your smartphone you can do so easily with support for AirPlay 2 and Chromecast. The smart platform is controlled with the LG Magic Remote, and hands-free voice control is also supported for the ultimate convenience. What’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years*.
*Customers will receive 4 upgrades over time, starting from the launch version.

Enhanced brightness
Thanks to an advanced Light Boosting Algorithm – Brightness Booster - you can enjoy incredibly bright images, ensuring a stunning picture no matter how bright or dark your room.

Cutting-edge design
Exceptional technology and incredible viewing experiences expertly housed in an extremely thin and light design. The LG C4 TV merges seamlessly and elegantly into any space in your home.

Exceptional Cinema experience
LG OLED C4 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Filmmaker Mode now work together, providing film experiences with incredible colour and contrast – and looking exactly how the director intended. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.

Powerful Gaming experience
LG OLED C4 is the ideal partner for next generation consoles, powering your competitive edge with an incredible 0.1ms response time plus low input lag and accelerated processor speeds. The C4 is loaded with all the pro-tools you need to dominate, such as 4K@144Hz, VRR, ALLM and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus there’s easy access to Twitch on LG’s webOS smart platform.

Incredible sport experience
LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

OLED Care
LG has spent over 10 years perfecting the art of OLED TV, and this is exemplified with the advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come.

LG Soundbar synergy
Pair with a compatible LG Soundbar to enjoy a seamless, connected experience with enhanced sound. WOW Orchestra utilises TV and Soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio, using Soundbar mode controls and super-accessible TV remote and on-screen menus.
*Compatible with select LG soundbars

LG SELF-LIT OLED technology
LG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating an astonishing viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons, nail-biting championship games and intense gaming sessions.

Intelligent processor for optimised pictures and sound
LG OLED B4 features the new α8 AI Processor, the brain of the TV. This intelligent processor intuitively ensures optimised picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.

Smart Platform
LG OLED B4 features webOS, LG's smart platform which hosts a huge variety of the best streaming services – including Freeview Play, NOW, Netflix, Prime Video, Disney+ and much more - while making browsing and searching for what to watch completely hassle-free. If you want to enjoy content mirrored from your smartphone you can do so easily with support for AirPlay 2 and Chromecast. The smart platform is controlled with the LG Magic Remote, and voice control is also supported for the ultimate convenience. What’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years*.
*Customers will receive 4 upgrades over time, starting from the launch version.

Intense Cinema experience
LG OLED B4 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Filmmaker Mode now work together, providing film experiences with incredible colour and contrast – and looking exactly how the director intended. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.

Responsive Gaming experience
LG OLED B4 is designed for next generation consoles, boosting your competitive edge with an incredible 0.1ms response time and low input lag. The B4 is loaded with all the pro-tools you need to dominate, such as 4K@120Hz, VRR, ALLM and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus there’s easy access to Twitch on LG’s webOS smart platform.

Exceptional sport experience
LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

Cutting-edge design
Exceptional technology and incredible viewing experiences expertly housed in an extremely thin design. The LG B4 TV merges seamlessly and elegantly into any space in your home.

OLED Care
LG has spent over 10 years perfecting the art of OLED TV, and this is exemplified with the advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come

LG Soundbar synergy
Pair with a compatible LG Soundbar to enjoy a seamless, connected experience with enhanced sound. WOW Orchestra utilises TV and Soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio, using Soundbar mode controls and super-accessible TV remote and on-screen menus.
*Compatible with select LG soundbars

Advanced OLED processor for optimised pictures and sound
Exclusive to select LG OLED TVs including the G4, the new α11 AI Processor is tailored for OLED technology, delivering unmatched picture and sound quality. This is the most advanced processor ever made for an LG TV, intuitively delivering image enhancement through AI Super Upscaling and emotional precision through AI Director Processing. It will also upscale audio for a more cinematic experience, whilst also ensuring every word is clear through AI Voice Remastering.

Smart webOS Platform
LG OLED G4 features webOS, LG's smart platform which hosts a huge variety of the best streaming services – including Freeview Play, NOW, Netflix, Prime Video, Disney+ and much more - while making browsing and searching for what to watch completely hassle-free. If you want to enjoy content mirrored from your smartphone you can do so easily with support for AirPlay 2 and Chromecast. The smart platform is controlled with the LG Magic Remote, and hands-free voice control is also supported for the ultimate convenience. What’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years*.
*Customers will receive 4 upgrades over time, starting from the launch version.

Brightness Booster Max & OLED
LG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating the ultimate viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during boxset marathons, nail-biting championship games and intense gaming sessions.
Plus with Brightness Booster Max - consisting of an advanced Light Boosting Algorithm plus Light Control Architecture - enjoy stunningly bright images (up to 70% brighter than conventional OLED*) ensuring a stunning picture no matter how bright or dark your room. New for 2024 this is complemented by Peak Highlighter – ensuring even brighter highlights for dazzling images.
*70% brightness increase applies to 55/65/77” screen sizes only.

One Wall Design - Flush fit and ultra slim
LG OLED G4’s class-leading One Wall design offers an ultra slim profile and built-in flush fit wall mount providing understated elegance to any space, merging seamlessly into your environment while making a bold statement and powerful focal point.
(Wall-mount included. Table stand not included - available to purchase separately).

OLED Care +
LG has spent over 10 years perfecting the art of OLED TV, and this is exemplified with the 5 year extended panel warranty and advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come.

Extraordinary Cinema experience
LG OLED G4 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Filmmaker Mode now work together, providing film experiences with incredible colour and contrast – and looking exactly how the director intended. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.

Ultimate Gaming experience
LG OLED G4 unleashes the full potential of next generation consoles and heightens your gaming skill. Boost your competitive edge with features such as 4K@144Hz, VRR, ALLM and eARC as specified in HDMI 2.1, and an incredible 0.1ms response time plus low input lag. LG OLED G4 comes loaded with FreeSync, G-Sync, HGiG and Game Optimiser features as well as easy access to Twitch on LG’s webOS smart platform.

Hyper-real sport experience
LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

LG Soundbar synergy
Pair with a compatible LG Soundbar to enjoy a seamless, connected experience with enhanced sound. WOW Orchestra utilises TV and Soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio, using Soundbar mode controls and super-accessible TV remote and on-screen menus.
*Compatible with select LG soundbars

65", 164 cm, QD-OLED, 4K Ultra HD, High Dynamic Range (HDR), Smart TV (Google TV)

75” Neo QLED 4K QN95D Smart AI TV (2024)

LG OLED evo C4 77" 4K Smart TV, 2024

LG OLED B4 77" 4K Smart TV, 2024

LG OLED evo G4 77" 4K Smart TV, 2024

Sony

Samsung

LG

LG

LG