Samsung UE98DU9000UXXU TV 2.49 m (98") 4K Ultra HD Smart TV Wi-Fi Black

SKU
UE98DU9000UXXU
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In Stock: 6 available
98” Crystal UHD DU9000 4K Smart TV (2024)
  • Supersize Picture Enhancer: Optimise your content for the large screen
  • Motion Xcelerator 120Hz: Experience ultra-smooth TV gaming with up to 4K 120Hz motion
  • Tizen OS: Tailored recommendations from Netflix, BBC iPlayer, Disney+ and more…
  • Object Tracking Sound Lite: Experience sound that moves with the action on-screen
More Information
Display diagonal 98 "
Display resolution 3840 x 2160 pixels
HDMI ports quantity 3
Wi-Fi Yes
SKU UE98DU9000UXXU
EAN 8806095543970
Manufacturer Samsung
Availability In Stock
PDF URLs View PDF
View PDF
Smart TV powered by Tizen

Smart TV powered by Tizen

Your favourite apps on the best-selling Samsung Smart TV
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps - all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.

Samsung TV Plus

Samsung TV Plus

Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show.  Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Crystal Processor 4K

Crystal Processor 4K

Upgrade the picture and sound quality
Think of the processor as the brain of the TV. This processor works in the background to boost the quality to 4K detail and optimise the sound depending on what's playing. Streaming movies or watching live sport, youll feel part of the action.

4K Upscaling

4K Upscaling

Watch your favourite content in 4K
Whether you are watching your favourite YouTube videos or streaming the latest boxset, experience everything you love in near 4K picture quality thanks to powerful 4K upscaling.

PurColor

PurColor

Shows your content's true colours
Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Contrast Enhancer

Contrast Enhancer

Enhanced depth and colour
Enjoy striking images with enhanced depth and colour contrast ratio.

HDR powered by HDR10+

HDR powered by HDR10+

See depth and detail in every scene
HDR - or High Dynamic Range – opens up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture, and the wider the range the more lifelike the image.

Object Tracking Sound Lite

Object Tracking Sound Lite

Sound that tracks the action on-screen
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Adaptive Sound

Adaptive Sound

Enjoy sound perfected to what you're watching
Whether you're watching dialogue, sports, the news or the latest blockbuster - your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching.

Cinematic Q-Series Soundbar

Cinematic Q-Series Soundbar

3D surround sound for the ultimate cinematic experience

Ultra Slim Soundbar

Ultra Slim Soundbar

Impossibly slim and packed with powerful sound

Essential B&C-Series Soundbar

Essential B&C-Series Soundbar

Hear more than just TV sound

Gaming Hub

Gaming Hub

Where gaming comes together. No console required[1]
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place[1] With no downloads, storage limits or console required, just turn on your TV and play.

Game Bar

Game Bar

Optimise your gaming experience
The advanced Game Bar[2] lets you quickly optimise your gameplay—whether thats switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.

Auto Low Latency Mode (ALLM)

Auto Low Latency Mode (ALLM)

Knows when you're ready to play
Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. Your TV knows when you're ready to play so it automatically switches to minimise input lag.

Multiple Voice Assistants

Multiple Voice Assistants

Control your TV with your favourite Voice Assistant
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.

Samsung Daily+

Samsung Daily+

Manage your daily activities
Samsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.

SmartThings

SmartThings

Control your smart home from your TV
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button[3]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

Multi View

Multi View

See it all at once, on the big screen
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen[4]. Handy if you want to keep an eye on the football score whilst watching a movie.

Samsung Knox Security

Samsung Knox Security

Your privacy. Secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring[5]. It even protects all the Home IoT devices connected to your TV[6]. It's your privacy, secured.

SolarCell One Remote

SolarCell One Remote

Control all your devices with one solar-powered remote
Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries[7].

AI Energy Mode

AI Energy Mode

Monitor and reduce your energy consumption[8].
Save energy[8] with AI Energy Mode and SmartThings[9]. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room[10] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.

Supersize Picture Enhancer
Optimise your content for the big screen
Our intelligent 4K processor boosts sharpness, deepens blacks and upscales your content for immersive picture quality on your large screen.

Motion Xcelerator 120Hz
Experience ultra-smooth TV gaming with up to 4K 120Hz motion
Designed for next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.

Smart TV powered by Tizen
Your favourite apps on the best-selling Samsung Smart TV
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps - all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.

Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show.  Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony
Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.

Crystal Processor 4K
Upgrade the picture and sound quality
Think of the processor as the brain of the TV. This processor works in the background to boost the quality to 4K detail and optimise the sound depending on what's playing. Streaming movies or watching live sport, youll feel part of the action.

4K Upscaling
Watch your favourite content in 4K
Whether you are watching your favourite YouTube videos or streaming the latest boxset, experience everything you love in near 4K picture quality thanks to powerful 4K upscaling.

PurColor
Shows your content's true colours
Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Contrast Enhancer
Enhanced depth and colour
Enjoy striking images with enhanced depth and colour contrast ratio.

HDR powered by HDR10+
See depth and detail in every scene
HDR - or High Dynamic Range – opens up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture, and the wider the range the more lifelike the image.

Object Tracking Sound Lite
Sound that tracks the action on-screen
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Adaptive Sound
Enjoy sound perfected to what you're watching
Whether you're watching dialogue, sports, the news or the latest blockbuster - your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching.

Cinematic Q-Series Soundbar
3D surround sound for the ultimate cinematic experience

Ultra Slim Soundbar
Impossibly slim and packed with powerful sound

Essential B&C-Series Soundbar
Hear more than just TV sound

Gaming Hub
Where gaming comes together. No console required[1]
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place[1] With no downloads, storage limits or console required, just turn on your TV and play.

Game Bar
Optimise your gaming experience
The advanced Game Bar[2] lets you quickly optimise your gameplay—whether thats switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.

Auto Low Latency Mode (ALLM)
Knows when you're ready to play
Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. Your TV knows when you're ready to play so it automatically switches to minimise input lag.

Multiple Voice Assistants
Control your TV with your favourite Voice Assistant
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.

Samsung Daily+
Manage your daily activities
Samsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.

SmartThings
Control your smart home from your TV
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button[3]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

Multi View
See it all at once, on the big screen
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen[4]. Handy if you want to keep an eye on the football score whilst watching a movie.

Samsung Knox Security
Your privacy. Secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring[5]. It even protects all the Home IoT devices connected to your TV[6]. It's your privacy, secured.

SolarCell One Remote
Control all your devices with one solar-powered remote
Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries[7].

AI Energy Mode
Monitor and reduce your energy consumption[8].
Save energy[8] with AI Energy Mode and SmartThings[9]. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room[10] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.
Display
Display technologyLED
Screen shapeFlat
HD type4K Ultra HD
Display resolution3840 x 2160 pixels
Display diagonal2.49 m (98")
3DNo
TV tuner
Tuner typeAnalog & digital
Auto channel searchYes
Smart TV
Operating system installedTizen
Video appsAll 4, Amazon Prime Video, Apple TV, BBC iPlayer, BritBox, DAZN, Disney+, Google TV, ITV Hub, ITV X, My5, NOW TV, Netflix, Paramount+, Rakuten TV, YouTube
Sports appsBT Sport
News appsBBC
Music appsAmazon Music, Apple Music, BBC Sounds, Spotify, YouTube Music
Lifestyle appsTikTok
Smart TVYes
Screen mirroringYes
Apple AirPlay 2 supportYes
Audio
Number of speakers2
Audio output channels2.0 channels
RMS rated power20 W
Audio systemOTS Lite, Q-Symphony
Sound modesGame, Movie
Enhanced Audio Return Channel (eARC)Yes
Network
MiracastNo
BluetoothYes
Wi-FiYes
Ethernet LANYes
Design
VESA mountingYes
Panel mounting interface600 x 400 mm
Product colourBlack
Stand typeLegs stand
Performance
High Dynamic Range (HDR) supportedYes
Subtitles functionYes
USB recordingYes
4K Ultra HD upscalingNo
Ambient light sensorNo
Voice controlYes
Motion controlNo
Parental controlYes
Game modeYes
USB playbackYes
High Dynamic Range (HDR) technologyHDR 10+
AMD FreeSyncNo
NVIDIA G-SYNCNo
Dolby VisionNo
Video appsAll 4, Amazon Prime Video, Apple TV, BBC iPlayer, BritBox, DAZN, Disney+, Google TV, ITV Hub, ITV X, My5, NOW TV, Netflix, Paramount+, Rakuten TV, YouTube
Sports appsBT Sport
News appsBBC
Music appsAmazon Music, Apple Music, BBC Sounds, Spotify, YouTube Music
Lifestyle appsTikTok
Smart TVYes
Ports & interfaces
Composite video out0
HDMI version2.0
Component video (YPbPr/YCbCr) in0
Digital audio optical out1
RF ports quantity1
Ethernet LAN (RJ-45) ports1
Common interface (CI)Yes
Common interface Plus (CI+)Yes
Digital audio coaxial out0
HDMI ports quantity3
Digital audio coaxial in0
Enhanced Audio Return Channel (eARC)Yes
Management features
Auto power offYes
Voice controlYes
Motion controlNo
Electronic Programme Guide (EPG)Yes
Sleep timerYes
Works with Samsung BixbyYes
Works with the Google AssistantYes
Works with Amazon AlexaYes
Security
Parental controlYes
Ergonomics
VESA mountingYes
Panel mounting interface600 x 400 mm
Power
Energy saving modeYes
Power consumption (max)490 W
Power consumption (standby)0.5 W
Power consumption (typical)178 W
Annual energy consumption247 kWh
Energy efficiency class (SDR)F
Energy efficiency class (HDR)G
Energy consumption (SDR) per 1000 hours178 kWh
Energy consumption (HDR) per 1000 hours498 kWh
Technical details
Sound technologyOTS Lite, Q-Symphony
ProcessorCrystal Processor 4K
Weight (with stand)53.4 kg
Weight (without stand)51.8 kg
Ambient light sensorNo
MiracastNo
Package typeBox
Mains powerYes
Dimensions (W x D x H) with stand2181.1 x 402.3 x 1298.2 mm
Country of originSlovakia
Audio output channels2.0 channels
Remote control typeTM2360E (UK Add TM1240A)
HDMIYes
Voice controlYes
Motion controlNo
Smart TVYes
Game modeYes
Product colourBlack
Stand width150.6 cm
Aerial inputDVB-T2CS2
StandFLAT FEET
Picture modeFilm, Filmmaker
Sound modesGame, Movie
Smart TV applicationsSmartThings
USB playbackYes
Screen mirroringYes
DVB-T2 tunerYes
Analogue tunerYes
Supplier features
Country of originSlovakia
Weight & dimensions
Width (without stand)2181.1 mm
Height (without stand)1244.1 mm
Depth (without stand)63.5 mm
Weight (without stand)51.8 kg
Package width2369 mm
Package height1404 mm
Package depth275 mm
Width (with stand)2181.1 mm
Height (with stand)1298.2 mm
Depth (with stand)402.3 mm
Package weight76 kg
Stand width150.6 cm
Weight (with stand)53.4 kg
Packaging data
Smart Remote includedYes
Package typeBox
Remote control typeTM2360E (UK Add TM1240A)
Package width2369 mm
Package height1404 mm
Package depth275 mm
Remote control includedYes
Quick start guideYes
Mounting kitNo
ManualYes
Package weight76 kg
Screws includedYes
Packaging content
Smart Remote includedYes
Remote control typeTM2360E (UK Add TM1240A)
Remote control includedYes
Quick start guideYes
Mounting kitNo
ManualYes
Screws includedYes
Other features
Sports appsBT Sport
News appsBBC
Music appsAmazon Music, Apple Music, BBC Sounds, Spotify, YouTube Music
Weight (without stand)51.8 kg
Package typeBox
Mains powerYes
Dimensions (W x D x H) with stand2181.1 x 402.3 x 1298.2 mm
Country of originSlovakia
Audio output channels2.0 channels
Remote control typeTM2360E (UK Add TM1240A)
HDMIYes
Motion controlNo
Annual energy consumption247 kWh
3DNo
Stand width150.6 cm
Aerial inputDVB-T2CS2
StandFLAT FEET
Picture modeFilm, Filmmaker
Smart TV applicationsSmartThings
USB playbackYes
Screen mirroringYes
DVB-T2 tunerYes
Analogue tunerYes
Dimensions (with stand) (WxHxD)2181.1 x 1298.2 x 402.3 mm
Enhanced Audio Return Channel (eARC)Yes

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Description
Supersize Picture Enhancer
Optimise your content for the big screen
Our intelligent 4K processor boosts sharpness, deepens blacks and upscales your content for immersive picture quality on your large screen.

Motion Xcelerator 120Hz
Experience ultra-smooth TV gaming with up to 4K 120Hz motion
Designed for next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.

Smart TV powered by Tizen
Your favourite apps on the best-selling Samsung Smart TV
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps - all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.

Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show.  Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony
Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.

Crystal Processor 4K
Upgrade the picture and sound quality
Think of the processor as the brain of the TV. This processor works in the background to boost the quality to 4K detail and optimise the sound depending on what's playing. Streaming movies or watching live sport, youll feel part of the action.

4K Upscaling
Watch your favourite content in 4K
Whether you are watching your favourite YouTube videos or streaming the latest boxset, experience everything you love in near 4K picture quality thanks to powerful 4K upscaling.

PurColor
Shows your content's true colours
Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Contrast Enhancer
Enhanced depth and colour
Enjoy striking images with enhanced depth and colour contrast ratio.

HDR powered by HDR10+
See depth and detail in every scene
HDR - or High Dynamic Range – opens up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture, and the wider the range the more lifelike the image.

Object Tracking Sound Lite
Sound that tracks the action on-screen
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Adaptive Sound
Enjoy sound perfected to what you're watching
Whether you're watching dialogue, sports, the news or the latest blockbuster - your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching.

Cinematic Q-Series Soundbar
3D surround sound for the ultimate cinematic experience

Ultra Slim Soundbar
Impossibly slim and packed with powerful sound

Essential B&C-Series Soundbar
Hear more than just TV sound

Gaming Hub
Where gaming comes together. No console required[1]
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place[1] With no downloads, storage limits or console required, just turn on your TV and play.

Game Bar
Optimise your gaming experience
The advanced Game Bar[2] lets you quickly optimise your gameplay—whether thats switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.

Auto Low Latency Mode (ALLM)
Knows when you're ready to play
Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. Your TV knows when you're ready to play so it automatically switches to minimise input lag.

Multiple Voice Assistants
Control your TV with your favourite Voice Assistant
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.

Samsung Daily+
Manage your daily activities
Samsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.

SmartThings
Control your smart home from your TV
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button[3]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

Multi View
See it all at once, on the big screen
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen[4]. Handy if you want to keep an eye on the football score whilst watching a movie.

Samsung Knox Security
Your privacy. Secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring[5]. It even protects all the Home IoT devices connected to your TV[6]. It's your privacy, secured.

SolarCell One Remote
Control all your devices with one solar-powered remote
Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries[7].

AI Energy Mode
Monitor and reduce your energy consumption[8].
Save energy[8] with AI Energy Mode and SmartThings[9]. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room[10] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.
Smarter connectivity
Designed for a fast-paced world, MediaSuite features advanced connectivity and versatile configuration settings. Chromecast built-in makes streaming fast and easy, while Android™ and Google Play Store unleash infinite possibilities.

Android updates provide the latest functionality
Android-powered Philips Professional TVs are fast, versatile and easy to navigate. The TVs are optimised for native Android apps and you can install web apps directly to the display too. Automatic updates ensure apps stay up to date.

Chromecast™ built in for easy content sharing
Enable instant, secure wireless casting of movies, presentations and more from smart devices (mobiles, laptops, tablets) in up to 4K resolution. Chromecast is cost-effective, requires no extra hardware and is secure for professional use. Users simply tap the Chromecast icon on their smart device to start streaming content from thousands of cast-enabled apps — their smart device becomes the remote.

Google Play Store access for apps and media
Full access to the entire Google Play Store makes it easy to add apps, games, music, movies and more to your Philips Professional Display. New business tools and extra entertainment options are added to the catalogue daily, ensuring that you always have access to the latest global trends.
An immersive OLED experience in compact form – perfect for gaming! This is the Sony BRAVIA XR MASTER Series OLED XR-48A90K.

With exceptional colour, pure blacks for real-life depth and texture, and superior viewing angles, Sony OLED is simply stunning.

Every detail is enhanced on this 4K TV – even 2K and HD content is upscaled closer to 4K quality with our XR 4K Upscaling technology. The colours are truly spectacular, thanks to our widest ever colour palette, XR Triluminos Pro™.

For full sensory immersion, the screen is the speaker. Acoustic Surface Audio+™ combines two actuators and a centre subwoofer for truly immersive audio that matches exactly what's on screen. All your entertainment will even be upscaled to 3D surround sound, without the need for additional speakers!

These incredible picture and sound technologies are wrapped up in our gorgeous Metal Flush Surface design with a 2-way stand, allowing you to fit a soundbar underneath the TV, or even use it as a gaming display on a desktop. Our premium backlit remote control is also included.

Perfect for PlayStation®5 and other consoles, gamers can gain the competitive edge with ultra-responsive, smooth gameplay, made possible by the Auto Low Latency Mode in HDMI 2.1, a Variable Refresh Rate (VRR), and more specialist gaming features.

Access 700,000+ movies and TV episodes – organised to suit your interests – on this Google TV. You can even set aside the remote and use the built-in Voice Search to find new entertainment and control your other smart home devices. With BRAVIA CAM (sold separately), you can take this even further to enjoy Gesture Control and video chats with friends and family on the big screen!

Our exclusive streaming service, BRAVIA CORE, is included on the XR-48A90K, with hundreds of movies waiting for you.
Neural Quantum Processor 4K
Our most intelligent 4K processor
Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality.

Supersize Picture Enhancer
AI optimises your content for the large screen
Using AI and 20 neural networks, our most intelligent 4K processor boosts sharpness, deepens blacks and upscales[1] your content for immersive picture quality on your large screen.

SuperSlim Design
A stunning slim design
Thoughtfully crafted with a slim profile to bring you a breath-taking design and an extraordinary viewing experience.

Powered by Quantum Dot
Naturally bright and colourful picture
See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Quantum HDR+
Incredible detail with bright colour and rich contrast
This TVs precise LED backlight technology drives high brightness levels bringing rich colours and contrast to every scene. Welcome lifelike picture detail with technology that creates dark blacks and bright whites, whatever you are watching.

EyeComfort Mode
Easy on the eyes
The EyeComfort Mode feature re-adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

Dolby Atmos ®
Sound reimagined with Dolby Atmos
Dolby Atmos technology delivers a sound experience that you can feel around you. It creates an immersive and realistic impression of sound - when an aeroplane flies overhead in your favourite blockbuster, your TV's speakers simulate the overhead sound so it feels like it is above you.

Object Tracking Sound LITE
Sound that tracks the action on-screen
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony
Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.

SolarCell Remote
One remote to control all your devices
Replace the clutter of remotes with a SolarCell One Remote. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.

Cinematic Q-Series Soundbars
Complete Wow theater experience

Ultra Slim Soundbar
Impossibly slim yet powerful

Essential B & C-Series Soundbar
Elevate sound that powers your TV experience

Gaming Hub
Where gaming comes together. No console required.
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place[2] With no downloads, storage limits or console required, just turn on your TV and play[3]

Motion Xcelerator Turbo Plus
As quick as a flash, ready for your next-gen console
Get ready to perform at your peak. The TV and HDMI 2.1[4] work in synergy with next-gen consoles to deliver ultra-high 120Hz TV refresh rates and ultra-low input lag. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth and immersive 4K gaming.

FreeSync Premium Pro
HDR Gaming without screen tearing and stuttering
AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range visuals[5]. Watch your games come to life in spectacular colour and detail - just like the creators intended.

SmartThings
Control your smart home from your TV
Control the devices in your connected smart home through your TV[6]. With SmartThings built-in to your Samsung TV, you can monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected. Finally, smart living – made simple.

Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus[7]. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and American Idol only on Samsung. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Samsung Knox[8]
Your privacy, secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with mutli-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring. It even protects all the Home IoT devices connected to your TV. It's your privacy, secured.

AI Energy Saving Mode
Monitor and reduce your energy consumption[9].
With SmartThings[10] and AI Energy Mode, your TV adjusts the brightness depending on the content you're watching and the light levels in your room[11] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.
Your everyday entertainment, upgraded. This is the Sony BRAVIA X80L TV.
Featuring our ultra-wide Triluminos Pro colour palette, you'll see shades and hues on the X80L that you won't find on other displays.

Our X1 Processor is the power behind these bright, colourful pictures, analysing content in real-time, and enhancing everything displayed on screen.

The sound is delivered by our unique X-Balanced Speaker Unit for a thrilling, high-quality audio experience, with powerful bass.

Minimalist and timeless, the TV has been designed to suit any interior. The Flush Surface Bezel keeps your focus on the picture and the two-way stand offers ultimate convenience, fitting both wide and narrow furniture surfaces when necessary

You'll access 700,000+ movies and TV episodes from across your streaming services on this Google TV, and everything is organised into topics and genres to suit your personal interests.

Our new dedicated Gaming Menu allows you to optimise your gaming performance - quickly. It includes Motion Blur Reduction, a Black Equaliser, Crosshair (available in six different styles), and Custom Screen, that allows you to maximise your view when you need to see more detail in every corner of a game and minimise it when you need your eyes to focus on a target.

You can even save up to 32% more energy with our new BRAVIA range! Our new ECO Dashboard puts all of your eco settings in one place that's intuitive and user-friendly, so you can save energy without hassle or jargon.*

PrimeSupport: Our professional service package
You enjoy all the fantastic picture & sound quality of our consumer TV range, combined with the added peace of mind of our PrimeSupport Professional Service package and after sales support which includes:
- Access to our Elite helpdesk for integrator-focused, knowledgeable technical support
- Advanced Exchange of any faulty products, with technical assistance for swap & install on premise, wherever possible
-3 years standard cover , with option to extend by additional 2 years

*Default setting versus most energy efficient setting using ECO Dashboard. Consumption difference measured by 85X95L, percentage may differ by model
Your everyday entertainment, upgraded. This is the Sony BRAVIA X80L TV.

Featuring our ultra-wide Triluminos Pro colour palette, you'll see shades and hues on the X80L that you won't find on other TVs.

Our X1 Processor is the power behind these bright, colourful pictures, analysing content in real-time, and enhancing everything you watch.

The sound is delivered by our unique X-Balanced Speaker Unit for a thrilling, high-quality audio experience, with powerful bass.

Minimalist and timeless, the TV has been designed to suit any interior. The Flush Surface Bezel keeps your focus on the picture and the two-way stand offers ultimate convenience, fitting both wide and narrow furniture surfaces.

Thousands of movies are waiting for you on the BRAVIA CORE app! Exclusively for BRAVIA TV owners, you'll gain access to the Sony Pictures Entertainment library filled with the latest blockbusters and classics, watch in Pure Stream (the highest in streaming quality), enjoy the largest available collection of IMAX Enhanced movies, and be treated to behind-the-scenes Studio Access. When you buy the X80L, you can choose 5 movies to redeem in up to 4K HDR quality, and enjoy 12 months of unlimited streaming.

A great TV for gamers, the X80L recognises when a console is connected and powered on, automatically switching to Auto Low Latency Mode in HDMI 2.1 so you can enjoy smoother, more responsive gameplay. In high contrast scenes, you’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping technology. With Auto Genre Picture Mode, you won’t need to worry about adjusting your settings as you switch between different types of entertainment.

Our new dedicated Gaming Menu allows you to optimise your gaming performance - quickly. It includes Motion Blur Reduction, a Black Equaliser, Crosshair (available in six different styles), and Custom Screen, that allows you to maximise your view when you need to see more detail in every corner of a game and minimise it when you need your eyes to focus on the enemy with laser vision!

You'll access 700,000+ movies and TV episodes from across your streaming services on this Google TV, and everything is organised into topics and genres to suit your personal interests.

Set aside your remote and control the X80L hands-free! Voice Search makes life so much easier - just ask to find a specific title, search by genre, get personalised recommendations... You can even use it to control your other smart home devices, and more.

You can even save up to 32% more energy with the X80L! Our new ECO Dashboard puts all of your eco settings in one place that's intuitive and user-friendly, so you can save energy without hassle or jargon.*

BRAVIA CAM (sold separately) is also compatible. From family catch-ups to important meetings on the big screen, it'll feel like you're in the same room, transforming your video chats, and so much more!

Crunchyroll - the largest anime streaming service in the world – is included on the X80L too. With a vast library of anime, manga, and other original content, you can watch titles like ""Lupin the Third,"" ""Attack on Titan,"" and ""The God of High School"" on-demand on your Sony TV. The movies and shows are translated and subtitled or dubbed, so you can enjoy in a variety of languages.

Dolby Atmos and Dolby Vision are two technologies often associated with big movie theatres, found on this X80L TV, giving all of your favourite movies, TV shows, sports, and games, the all-star treatment! Dolby Vision unlocks the full potential in every scene, infusing pictures with ultra-vivid colour, sharper contrast, and deep texture. Dolby Atmos is the immersive sound to match, bringing all your entertainment to life in surround sound style.

Default setting versus most energy efficient setting using ECO Dashboard.  Consumption difference measured by 85X95L, percentage may differ by model

PICTURE QUALITY
Colour is key on the X80L, making everything breath-takingly beautiful to look at.

Our Triluminos Pro colour palette is wide, infused with shades and hues you won't find on other TVs, straight out of the real-world. When colours are true-to-life like this, nothing can break your focus, and you'll be fully immersed in every movie, TV show, sports match, or game.

Our X1 HDR Processor is the power behind these bright, colourful pictures. In fact, picture processing has always been at the core of Sony's TV philosophy, and the X1 Processor family is a culmination of decades of development and engineering.

Content is analysed in real-time to reveal intense contrast, peak brightness, and natural colours. With everything you watch enhanced to perfection, the X80L will be the centrepiece of your home entertainment.

Dolby Vision is a technology often associated with big movie theatres, found on this X80L TV. It will unlock the full potential in everything you watch, infusing pictures with ultra-vivid colour, sharper contrast, and deep texture. With more detail revealed, you may even notice treasures in your favourite scenes that you previously missed.

SOUND QUALITY
Our X-Balanced Speaker Unit delivers high quality sound and powerful bass for a richer, deeper, and more rewarding audio experience. Its unique, non-circular shape maximises the area of the speaker diaphragm, bringing powerful sound into your living room, without compromising on the sleek, slim design of the TV.

Dolby Atmos completes the immersive entertainment experience. A sound technology you'd usually find in the cinema, everything can be enjoyed in surround sound style.

DESIGN
The Flush Surface Bezel keeps your focus on what's important - the picture - and the TV itself is modern and minimalist to suit any interior.

The two-way, black, slim wedge TV stand offers ultimate convenience, designed to fit both wide and narrow furniture surfaces.

THEMED CONTENT
The X80L makes a great gaming TV too. It recognises when a console is connected and powered on, automatically switching to Auto Low Latency Mode in HDMI 2.1 so you can enjoy smoother, more responsive gameplay. This is a vital feature for those who want the competitive edge in fast-moving, high-intensity games.

In high contrast scenes, you’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping technology.

You won’t ever need to worry about adjusting your settings as you switch between different types of entertainment either. With Auto Genre Picture Mode, Sony BRAVIA TVs automatically enter Game Mode to minimise input lag and make the action more responsive.

There's even a new dedicated Gaming Menu, accessible with one touch of a button on your remote! Here, you'll find all the settings you need to optimise your gaming performance in one place - quickly. This includes VRR (on or off), Motion Blur Reduction, which dims the screen to improve picture smoothness, a Black Equaliser to make your screen brighter and reveal hidden objects in a game, and more.

Brand new for this year, we've included a customisable Crosshair feature that will help you perfect your aim, and there are six different styles to choose from.

Our new Custom Screen feature could be the secret to your next win! Use this to change the size of the screen, maximising it when you need to see more detail in every corner of a game, and minimising it when you need your eyes to focus on the enemy with laser vision.

UX
Set aside your remote and control the X80L hands-free! Voice Search makes life so much easier - just ask to find a specific title, search by genre, get personalised recommendations...you can even use it to control your other smart home devices, and more.

You'll access 700,000+ movies and TV episodes from across your streaming services on this Google TV, and everything is organised into topics and genres to suit your personal interests.

The X80L is compatible with BRAVIA CAM (sold separately). From family catch-ups to important meetings on the big screen, it'll feel like you're in the same room, transforming your video chats, and so much more!

This TV gives you the tools to lower your energy consumption, and possibly your energy bills too. Our new ECO Dashboard is super easy to use and understand; the more eco-friendly settings you activate, the more your virtual tree will grow. In fact, you could save up to 32% more energy with it! The menu includes an Easy Eco Set-up to guide you through your options, Auto Power Saving Mode (a BRAVIA CAM feature that dims the TV when you are not in front of it), Power Saving to reduce brightness and power consumption when needed, a Light Sensor that adjusts the brightness according to the amount of light in your room, and Idle TV Power Off, which intuitively turns the TV off when inactive for a certain period of time.

BRAVIA CORE
Thousands of movies are waiting for you on the BRAVIA CORE app! Drawing on the expertise of Sony's filmmakers to our engineers, brought-to-life by the incredible picture and sound technologies of BRAVIA XR, this is the ultimate movie app. Gain access to the Sony Pictures Entertainment library filled with the latest blockbusters and classics, watch in Pure Stream (the highest in streaming quality) for more detail, colour and contrast than you'll see anywhere else, enjoy the largest available collection of IMAX Enhanced movies, and be treated to behind-the-scenes Studio Access.

Exclusively for BRAVIA TV owners, you can choose 5 movies to redeem in up to 4K HDR quality, as well as 12 months of unlimited streaming.
Short Description
98” Crystal UHD DU9000 4K Smart TV (2024)
4K Ultra HD LED, 75", 3840 x 2160p, 400 cd/m², Android TV 9 (Pie), 20 (2x10) W, 802.11 ac, HDMI 2.0 with HDCP 2.2
Sony XR-48A90K – 48 Inch - BRAVIA XR™ - OLED – 4K Ultra HD – High Dynamic Range (HDR) – Smart TV (Google TV) - (2022 model)
2023 98” Q80C QLED 4K HDR Smart TV
75" BRAVIA 4K HDR Display with Google TV, including 3 years PrimeSupport
Sony BRAVIA, KD-85X80L, LED, ECO Features, 4K HDR, Flush Surface Design, Google TV, BRAVIA CORE
Manufacturer
Samsung
Philips
Sony
Samsung
Sony
Sony